HARMAN Announces Extension of Collaboration with Brightstar Corp. and Launches New Product Lines
Building on an existing collaboration, HARMAN will expand distribution into the wireless telecommunications & retail channels through new product launches with Brightstar
September 05, 2016 Corporate Harman Kardon JBL
IFA 2016, BERLIN – HARMAN International Industries Incorporated (NYSE:HAR), the premier connected technologies company for automotive, consumer and enterprise markets, announced today that it will expand its partnership with Brightstar Corp., the world’s leading mobile services company for managing devices and accessories across the wireless ecosystem, and the largest specialized wireless distributor in the industry. Through the collaboration, HARMAN will deliver best-in-class wireless audio solutions to Brightstar’s expansive network of mobile device manufacturers, operators and retailers.
Following a successful three-year collaboration, including the distribution of JBL and Harman Kardon products to mobile operators & retailers worldwide, HARMAN will continue to work with Brightstar to launch the new JBL Duet headphones and Harman Kardon Onyx Mini wireless speaker, which will both be available via Brightstar channels in fall 2016.
The JBL DUET BT headphones feature JBL Signature Sound with Pure Bass performance through 40mm drivers. With 16 hours battery life these new wireless JBL headphones allow users to stream all the music they like over Bluetooth from any smartphone or tablet.
“Through our strategic relationship, Brightstar and HARMAN together successfully introduced HARMAN’s superior audio solutions for today’s mobile lifestyle in the mobile channel,” said Daniel Jonas, VP Global Mobile Channel at HARMAN Lifestyle Audio. “This next line of new products will allow our current customers to enhance their portfolio and new customers to enjoy Harman’s technology and brands.”The ONYX MINI, a full-feature wireless Bluetooth speaker crafted with premium materials, radiates Harman Kardon iconic sound and design qualities. Its compact silhouette and powerful sound makes it a perfect accessory for anywhere in the home. With its 10-hour battery life, listeners are able to enjoy their favorite songs on the new ONYX MINI. In addition, its built-in microphone and echo and noise-cancellation features provide an ideal scenario for phone and conference calls with utmost clarity.
“By working closely together, we’ve seen much success in offering opportunities to our operator and retail customers to lead in a rapidly growing global audio market,” said Khalid Zitouni, VP Global Products at Brightstar. “HARMAN’s exceptional reputation for quality and innovation creates value for our customers by expanding their accessory mobility options with an intelligent lifestyle solution that pairs smartphones with HARMAN audio products for consumers.”