Brightstar to boost Australian businesses’ supply chain management solutions

Brightstar to boost Australian businesses’ supply chain management solutions with new Manhattan Associates WMS technology.

MELBOURNE, Australia, August 8, 2016 — Brightstar, with the world’s leading platform for managing mobile devices across the wireless ecosystem, today announced its investment in Manhattan Associates’ Warehouse Management Solution (WMS).

The technology in the cloud based platform will give Australian businesses real time intelligence and automation of key links within the supply chain. Businesses can take advantage of reporting to give end-to-end supply chain visibility to indicate the strongest source of revenue, check poor performing lines and even set-performance indicator alerts to help manage their teams.

By bringing cutting edge technology to supply chain management, Brightstar will enable Australian businesses to get ahead of competitors and take advantage of the growing omni channel fulfilment trend.

“Supply chains must respond accordingly to the needs of customers and deliver that individual service. We’re providing businesses with a platform that’s designed to deliver competitive advantage, and driving customer satisfaction by providing world class warehouse efficiencies and customised fulfilment options,” said Mariela Millington, CIO of Brightstar APAC.

“We’re seeing an increasing demand from organisations to help them break down silos and allow the supply chain to serve top line growth without sacrificing bottom line performance,” said Raghav Sibal, Managing Director, Manhattan Associates, ANZ. “We are honoured to be selected by Brightstar and excited to play such a key role in furthering its success as the leading wireless company. Together we can take our software, platform technology and unmatched experience to help more Australian customers achieve growth through better fulfilment.”

Brightstar’s latest technology will allow business leaders to take back control of their supply chain, using scorecards to evaluate performance and introduce improvements. As a result, they can add or remove suppliers, launch or exit products, and invest in new businesses as required in today’s fast paced marketplace.

Businesses can get closer to their customer’s experience than ever before. Managers will be able to deep dive into data, proving new insights into customer behaviour and purchasing trends across their business.

What’s more, by providing clarity in an increasingly complex supply chain, businesses can refocus on improving their services, increasing fulfilment agility, and improving the customer experience, while decreasing labour costs through the automation of many processes within the supply chain.

The announcement represents Brightstar’s continued investment in future technologies for the Australian market, planned for implementation from the start of January 2017.

About Brightstar

Brightstar, a subsidiary of SoftBank Group Corp., is a leading provider of B2B services to mobile manufacturers, operators, retailers, and enterprises. With more than 50,000 customers in about 100 countries across six continents, Brightstar is firmly positioned at the center of the wireless ecosystem®. Brightstar touches almost every aspect of a mobile device somewhere in its lifecycle, by providing innovative services that can be seamlessly integrated across customer mobile value chains. Brightstar reported global net revenues of approximately $12.1 billion in 2015. For more information, please visit www.Brightstar.com.

About Manhattan Associates

Manhattan Associates makes commerce-ready supply chains that bring all points of commerce together so you’re ready to sell and ready to execute. Across the store, through your network or from your fulfilment centre, we design, build and deliver market-leading solutions that support both top-line growth and bottom-line profitability. By converging front-end sales with back-end supply chain execution, our software, platform technology and unmatched experience help our customers get commerce ready—and ready to reap the rewards of the omni-channel marketplace.

For more information, please visit manh.com.au.